The Call Attribution Gap That’s Costing Marketing ROI
You spend thousands on digital ads, but without accurate call attribution, it’s impossible for you to know which campaigns are actually driving the phone calls. That blind spot doesn’t just waste your ad spend and hides real performance but also quietly drains your ROI.
No Call Attribution
Without accurate call attribution, $100K worth of phone leads can appear as $0 in your reports and make your best-performing campaigns completely invisible.
Wasted Ad Spend
Thousands of your advertising dollars are lost on ads that fail to convert, while the campaigns that truly drive your revenue remain unnoticed.
Incomplete Data
Up to 60% of revenue generated from phone calls is missing in your reports, leaving you to make decisions without visibility and resulting in lost ROI.
The Result?
Without accurate call attribution, you’re flying blind, making decisions based on incomplete data, wasting your ad spend and losing out on thousands in revenue.
Complete Call Attribution: Accurate, Fast, and Actionable
Identify the campaigns, keywords and channels that drive every phone lead with up to 98% accuracy. Get started in just under 5 minutes and use AI insights to double down your marketing efforts on what drives ROI.
Dynamic Number Insertion (DNI)
Stop guessing which of your ads actually drive phone calls. Dynamic Number Insertion automatically displays a unique phone number to each visitor based on their source, allowing you to track the exact origin of every lead with up to 98% attribution accuracy. This helps you reallocate your marketing spend instantly to the campaigns that deliver real ROI.
AI Call Summaries & Insights
AI transforms your phone calls into concise, one-line summaries featuring key highlights, sentiment analysis and lead scores, all with over 95% transcription accuracy. Identify your high-value leads in seconds and focus your marketing on the campaigns that truly generate revenue.
Real-Time Analytics & ROI Attribution
See your marketing performance come to life with instant dashboards that track call volume, conversions and ROI by source, all with up to 98% attribution accuracy. Finally, you can make confident, data-backed decisions knowing exactly where your marketing spend delivers real results.
Native Integrations
Connect CallGauge AI directly with your existing marketing stack, including Google Ads, HubSpot, Salesforce and many more. With Zapier and over 5,000 ready to go apps, setup takes less than 5 minutes, allowing you to start tracking and attributing ROI instantly.
The Result: Complete Marketing Clarity
With CallGauge AI, you finally see your marketing performance come to life. Every call and campaign connects clearly, revealing which ads truly drive your best leads.
Stop Wasting Ad Spend. Start Maximizing ROI with AI Attribution.
Join businesses who are cutting wasted ad spend and optimizing with complete call attribution using CallGauge AI. Start seeing results in your first week.
✅ No credit card required
✅ Setup in less than 5 minutes
✅ Cancel anytime
Features That Turn Every Call Into Measurable ROI
From call routing to reporting, CallGauge AI ensures every lead is tracked, attributed, and optimized for maximum ROI.
Call Flows & Smart Routing
Stop losing leads to missed or misdirected calls. With intelligent greetings, round-robin distribution, multi-ring routing, and after-hours rules, CallGauge AI ensures every caller reaches the right person or team.
- Intelligent Greetings and Menus
- Round-Robin and Multi-Ring Routing
- After-Hours and Fallback Rules
➡ Capture more opportunities and turn more conversations into revenue.
Call Recording & AI Search
Go beyond basic recordings. CallGauge AI captures every conversation in high quality with downloadable MP3 files, while AI-powered transcripts and summaries turn each call into searchable insights.
- High-Quality MP3 Recordings
- AI-Powered Transcripts and Summaries
- Searchable Call History
➡ Turn every conversation into actionable insights that enhance compliance, training, and marketing performance.
Automations That Save Time
Scale your marketing impact without adding extra work. CallGauge AI connects with your CRM, email, Slack, and over 5,000 apps through Zapier to trigger instant follow-ups, update records, and share call details automatically — all with zero coding required.
- Instant Follow-Ups and Alerts
- CRM Updates and Data Sync
- Works with Over 5,000 Apps via Zapier
➡ Eliminate busywork and focus on the activities that actually grow your ROI.
Spam Blocking & Press‑1 Filters
Don’t let spam calls drain your ad budget. CallGauge AI automatically blocks robo calls using AI-powered filters and Press-1 screening to keep your attribution clean and your budget optimized.
- AI-Powered Spam Detection
- Press-1 Caller Verification
- Accurate Attribution Protection
➡ Protect your campaigns and ensure every dollar you spend delivers measurable performance.
Client Portal and Branded Dashboards
Give your clients full transparency with secure access to their performance data. The CallGauge AI Client Portal allows agencies to share real-time dashboards, detailed reports, and call insights under their own professional brand identity.
- Custom Dashboards and Reports
- Client Logins and Access Controls
- White Label Branding (Coming Soon)
➡ Build stronger client relationships through transparency, performance tracking, and effortless collaboration.
Finally Know Which Ads Drive Revenue‑Generating Calls
Stop wasting ad spend on campaigns that don’t convert. With CallGauge AI, track and attribute every call and finally see which ads deliver real ROI.
Everything you need to know about CallGauge.
We’ve compiled answers to the most common questions about our AI-powered call tracking platform.
How do I track missed calls?
CallGauge can send an automatic SMS when you miss a call, alerting you or your client right away. You can also reply with a custom message, like offering a callback. This keeps you connected and responsive.
How can I track my phone calls?
Sign up for CallGauge in less then 30 seconds—no credit card needed. Get a local or toll-free number, forward calls to your phone, and use the online dashboard to record calls and see which campaigns are working.
How does call tracking help with marketing?
CallGauge shows you which ads or channels bring in calls by using unique numbers for each campaign. This helps you focus your budget on what works and ditch what doesn’t, saving time and money.
How does call tracking work?
CallGauge gives you a unique number that forwards calls to your line. It captures details like the caller’s number, call time, and source. Features like recording and AI transcription help you analyze and improve your campaigns.
Why should I track incoming calls?
Tracking calls with CallGauge tells you exactly which ads or sites drive leads. This lets you make smart choices about your marketing budget and focus on what brings in customers.
How do I track calls on Google Ads?
Use CallGauge to assign unique tracking numbers to each of your Google Ads or landing pages. Every time someone calls through one of those numbers, CallGauge automatically attributes the call to the exact ad, keyword, or campaign that generated it. You can then review detailed analytics to see which ads drive the most valuable leads — and optimize your strategy for higher ROI.